Digital Marketing Strategist
As Digital Marketing Strategist, Nancy Bradley possesses a deep understanding of digital marketing theory with over 15 years of experience in traditional and digital marketing. Accordingly, Nancy utilizes an intentional leadership model to align business goals with cross-functional marketing strategies to foster innovation and ignite business growth.
Nancy oversees and manages the development and execution of strategies to promote our brand and products through various marketing channels. Using both traditional and digital methods include search engines, social media, email, website, and paid advertising. She analyzes market trends, identifies target audiences, establishes marketing goals, plans campaigns, reports results, and adjusts strategies.
Additionally, Nancy collaborates with other marketing professionals to create effective marketing materials and ensure a cohesive brand image across multiple platforms.
By leveraging the capabilities of analytics to make informed marketing decisions, Nancy offers practical solutions to marketing challenges. She promotes purposeful alignment of branding strategies to achieve Safe‘N’Clear’s business goals and objectives.
Nancy’s key responsibilities at Safe’N’Clear include:
- Developing and implementing a comprehensive marketing strategy that aligns with overall goals and objectives.
- Conducting market research and competitive analysis to stay informed about industry trends, customer needs, and emerging opportunities.
- Leading the development of marketing plans, budgets, and campaigns to market and promote The Communicator™ face mask as an inclusive medical device to organizations that require face masks to be worn to provide safety.
- Ensuring a consistent and compelling brand identity across all marketing channels, including digital and traditional media.
- Managing a team of marketing professionals, including hiring, training, and performance management.
- Measuring the effectiveness of marketing efforts and making data-driven decisions to optimize performance.
- Collaborating with other C-level executives to inform and shape overall business strategy.
- Building and maintaining strong relationships with customers, vendors, and other external stakeholders.
- Staying up-to-date with emerging technologies and marketing trends to drive innovation and competitive advantage.
- Advocating for the customer and ensuring a customer-centric approach to all marketing efforts.