Expanding Your Market with Universal Design: The Smart Move for Businesses

In today’s competitive marketplace, more important than ever to make sure your products and services are accessible to the widest range of customers possible. Want to expand your business and boost your bottom line? Simple: cast the widest net you can by embracing universal design. When you design with accessibility in mind, you create products and services that work for everyone—and that means more customers, more loyalty, and more profits.

Why Universal Design is a Game-Changer for Your Business

Universal design is about making sure your offerings can be used by as many people as possible, regardless of their age, ability, or background. Universal design is not just about “checking a box” for accessibility— universal design is about increasing your market potential by ensuring that everyone can use your products and services with ease.

Let’s take a real-world example. Personal Protective Equipment (PPE) became a focal point during the COVID-19 pandemic. While most businesses went with the standard masks, others realized that not all customers could communicate effectively with them on. Clear PPE became a necessity for those who rely on lip-reading, facial expressions, or visual communication. By embracing clear masks that allow everyone to see the mouth, businesses ensured that no customer was left out, helping maintain rapport and trust.

But here is the kicker: The Communicator™ was not just an improvement for people who need visual cues. Clear PPE benefited everyone. No more awkward moments or miscommunications. You can really see who is who at the grocery store check-out line when wearing clear PPE.  The Communicator™  makes the communication experience more inclusive and human for all customers, and businesses saw increased customer satisfaction and loyalty.

What can ergonomic universal designed products and services do for your business? When you think of meeting the needs of all, you are reaching new markets and broadening your customer base in ways you may not have previously considered. When your products are universally designed, you eliminate barriers, hurdles, and pain points that could prevent potential customers from engaging with your brand. By designing upfront with the goal of accessibility across the board, you not only make your business more inclusive but also save money and increase profitability in the long run.